BIMI requires messages to be authenticated by DMARC, which prevents hackers and other attackers from spoofing your organization and domain. Authentication for messages sent from your domain. Get the latest BIMI requirements and news from the BIMI working group. The recipient email client determines where the icon appears for messages sent with BIMI.īIMI is an emerging standard and is still in development. The icon can also be displayed inside the messages. With BIMI, your brand logo appears in the recipient's inbox as an icon, next to messages from your organization. With BIMI, brand logos and logo ownership are verified with Verified Mark Certificates (VMC), so recipients can be sure logos displayed in their inbox are legitimate. Email clients that support BIMI display your brand logo next to your messages in the inbox. Brand Indicators for Message Identification (BIMI) is an email standard that lets you add a brand logo to authenticated messages sent from your domain.
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